Help the children by pledging shoes or donating cash with the buttons above TODAY!!

When a child came to play on a cold rainy day, barefoot and carrying his shoes, we had to know more.  Why would a 6-year old boy prefer walking barefooted over wet pavement and through mud and wet grass, to wearing his shoes?

It turned out that he did this regularly, because his only pair of shoes were cast-off women’s shoes that were too small and hurt his feet.  His parents could not afford to buy him replacements.

We wondered how many children in our community needed shoes, so we called 2 elementary schools and offered to ask people for donations if the schools would tell us the specifics – how many pairs of shoes were needed, and in what sizes.  We were not prepared for the response.

The number was huge.  From just TWO phone calls, we received EIGHTY FIVE SPECIFIC REQUESTS for shoes, for children whose parents could not afford to buy them.

That was what started, just before Christmas, 2013.

Since then has incorporated in the State of Virginia as ShoeLady.Org, Inc., and has received non-profit status with the IRS as a 501c(3) organization. 

We have expanded our program to include twenty-six schools on the Peninsula and in Gloucester in 2020; we expect to provide around 900 pairs of shoes this year.  We will not stop here.  Children everywhere need good shoes year-round.

We have a huge, local, immediate need.  Can you help us? Donate today!




1.     COMPLETE the  Shoelady Pledge Form 

2.     RECEIVE DONOR ACKNOWLEDGEMENT FORM:  We will reply to your email with a confirmation email immediately. 

3.     RECEIVE YOUR SHOE ASSIGNMENT.  After we receive requests from schools (late November), we will send a  second message that includes one Donor Commitment form for each pair of shoes you have promised to provide.  The forms will contain all of the specific details (each donor is matched with a specific child in need, previously identified by the public schools).


·       Purchase new shoes of the size and type specified on the Donor Commitment Form

·       Label the Shoe packaging with the ShoeLady Number from ShoeLady assignment email (printing the form is the easiest way, but affixing an easily-to-read label is fine too)

·       Deliver or ship the shoes (by the need date) to:, c/o

11864 Canon Boulevard, Suite 103

Newport News VA  23606

***OR***, c/o Liz Moore & Associates

5350 Discovery Park Blvd.
Williamsburg, VA 23188

·       Notes:

o   If you need for your items to be picked up, please call at 757.869.7070 so pickup can be arranged

o   If you choose to have the shoes shipped directly to the address above, INCLUDE A GIFT CARD with the SHOE LADY NUMBER (the SLO# from the Donor Commitment).  If the shipper requires a phone number, use the 757.869.7070 phone number. 

o   If you simply don’t have time to shop, you can send cash ($30 per pair pledged) to Shoelady, and volunteers will shop for you.  Use this link to donate cash securely via PayPal:

about us is a non-profit organization dedicated to seeing that needy children have good, comfortable shoes that fit. is a Virginia corporation a 501(c)3 (non-profit) organization.

We match donors of new shoes with specific donor opportunities identified by local pre-K and elementary school programs in the Hampton Roads, Virginia area.

Contact us at 757.869.7070 or email us at for more information about specific opportunities to help out a child who needs new shoes but whose parents have nowhere to turn.

Come back to this page often for specific information on how you can help our cause.

Please send any questions to the Shoe Lady:


For Information:, or call: 757-869-7070


To Donate: Click the PLEDGE buttons at the top of this page


To be notified of future shoe drives and other ShoeLady news send your contact information to: preserves the privacy of its friends and donors, and will never share your email address or contact information without your permission.


To donate cash to support ShoeLady’s overhead (website, legal costs, etc.):



mission statement’s mission is to ensure that local children whose parents cannot afford to buy them shoes have new shoes as often as needed; to identify giving opportunities and match them with donors; to engender and nurture the spirit of compassion among others in our community and in our nation.


THANk you!

On behalf of the children in need, thank you so much for your generous support!

Bill Hoffman, Co-founder




 Note: Cash contributions are securely managed by  Non-cash shoe pledges are collected using, using a secure form and site.